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About Us

The most important transactions don’t start with a term sheet. They start with trust, built over time between governments, institutions, and markets. Trademark Advisory works at that intersection.
Who We Are

Bridging governments, investors, and institutions to turn complexity into opportunity.

Let's Grow Together
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Trademark Advisory is a full-service strategic communications, bipartisan government relations, and corporate strategy firm with deep expertise in institutional investment and cross-border capital advisory. We operate at the intersection of business, government, and global markets, guiding enterprises, investors, family offices, and policymakers through complex geopolitical, regulatory, and commercial environments.

Our Vision

To be the trusted bridge between business and government, enabling capital, policy, and ideas to move seamlessly across borders and shape sustainable, long- term global impact.

Strategic Advisory

Our strategic advisory services provide Clarity through expert analysis, enabling sound decision making and effective business Strategy.

Global Connectivity

We offer unparalleled Access to international markets, fostering global partnerships and expanding your business Strategy worldwide.

Government Relations

Navigating complex policy landscapes requires Access to key stakeholders. We provide expert guidance for effective government Strategy.

Honesty and Integrity

We operate with unwavering integrity, transparency, and discretion to build trust that underpins every advisory engagement and long- term partnership.
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Our Mission

We dynamically equip our clients to forge powerful connections with governments, influential businesses, and essential stakeholders, driving transformational outcomes and sustainable success in an ever- evolving global landscape.

1

Clarity

Cutting through complexity to deliver actionable insights and strategic direction
2

Access

Opening doors to key decision- makers, markets, and opportunities worldwide
3

Strategy

Crafting sophisticated approaches that drive meaningful impact and sustainable growth
Why Choose Trademark Advisory

Experience, Access, and Execution

1. Bipartisan Approach
Leveraging relationships across the political spectrum to ensure continuity and effectiveness regardless of changing administrations.
2. Institutional Investment
Expertise deep understanding of sovereign wealth funds, pension funds, and institutional capital requirements across global markets.
3. Global & Multilateral
Perspective Comprehensive view of international markets, regulatory frameworks, and cross-border investment flows.
4. End-to-End Support
Full-spectrum advisory from initial strategy development through successful transaction completion and ongoing relationship management.

Proven Track Record

Supporting businesses to navigate complex challenges with clarity and speed. Engagements focus on leadership alignment, structured analysis of business priorities, and execution-ready strategic direction.

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400+ Companies
Advised and supported over 400 organisations in aligning strategy, operations, and technology with long-term business objectives. Delivered measurable outcomes, including revenue growth, market expansion, and improved competitive positioning. Enabled entry into new and emerging markets through structured strategic and technology-led transformation.
Cross-Sector Expertise
Experience spans technology, renewable energy, healthcare, and infrastructure sectors. Supported multi-billion-dollar investment flows across key growth industries. Contributed to large-scale economic development through cross-sector advisory and capital facilitation.
Ministerial Diplomacy
Facilitated high-level engagements with ministers and senior stakeholders across trade, investment, and economic policy. Active across GCC, Southeast Asia, and Europe, strengthening bilateral and multilateral relationships. Supported cross-border investment initiatives, joint ventures, and policy alignment in strategic sectors, including energy and infrastructure.
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Distinguished Client Portfolio

We provide the best services, ensuring your outstanding growth

Explore Our Industries
Governments

National and regional authorities seeking strategic market access and investment opportunities

Sovereign Wealth Funds

Large-scale institutional investors requiring sophisticated market entry and portfolio diversification

Institutional Investors

Pension funds, insurance companies, and asset managers pursuing cross-border opportunities

Multinational Corporations

Global enterprises navigating complex regulatory environments and strategic partnerships

Family Offices

Ultra-high-net-worth families seeking direct investment opportunities and strategic positioning

HOW WE OPERATE

The most important conversations in global business and government are rarely public. Navigating them requires a partner whose credibility is beyond question.

Executive Advisory Board

Meet Our Leadership Team

A leadership team driving strategic direction, operational excellence, and long-term value across global markets

Leadership Board of Directors
Hon.-Joel-Fitzgibbon

The Hon. Joel Fitzgibbon

Principal
Sam-Jamsheedi

Sam Jamsheedi

Principal
The-Hon-Michael-Sukkar

The Hon. Michael Sukkar

Board Director
Miriam-Makki

Miriam Makki

Board Director
Jevan-Bouzo

Jevan Bouzo

Board Director
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Trusted Advisory Leadership

Because access without execution is wasted potential. Because strategy without relationships is theory. Because the most important conversations in global business and government are rarely public.

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    Hon.-Joel-Fitzgibbon

    The Hon. Joel Fitzgibbon

    Principal
    With a distinguished 26-year Federal parliamentary career spanning from 1996 to 2022, The Hon. Joel Fitzgibbon commands unparalleled expertise in high-level government relations and strategic policy.
    He powerfully led as the Minister for Defence from 2007 to 2009 and as the Minister for Agriculture, Fisheries and Forestry in 2013. During his influential tenure, he also exercised significant leadership as Chief Government Whip in the Gillard Government. His extensive background has been pivotal in forging robust bilateral economic ties and skillfully building strategic bridges across critical sectors such as infrastructure, healthcare, and education, consistently delivering comprehensive and impactful solutions for clients.
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    Sam-Jamsheedi

    Sam Jamsheedi

    Principal
    Sam Jamsheedi, the visionary founder and Global Chairman of the Trademark Group, leads an international enterprise with a dynamic presence across Australia, UAE, Saudi Arabia, UK, New Zealand, and China.
    As the esteemed President of the Australian-Saudi Business Council & Forum, he has been a driving force behind numerous trade missions since the launch of Saudi Vision 2030. His leadership has been instrumental in establishing a strong commercial and institutional presence in Riyadh, creating enduring platforms that strengthen Australian-Saudi collaboration and drive mutual growth.
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    The-Hon-Michael-Sukkar

    The Hon. Michael Sukkar

    Board Director
    With extensive experience across senior Australian Federal ministerial portfolios, The Hon. Michael Sukkar brings deep expertise in housing, economic policy, taxation, infrastructure, and community development.
    His understanding of government, regulatory frameworks, and large-scale development strengthens Trademark Advisory’s ability to support cross-border investment and strategic partnerships across Australia, the GCC, the UK, and New Zealand.
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    Jevan-Bouzo

    Jevan Bouzo

    Board Director
    Jevan Bouzo is a highly experienced executive leader with decades of expertise across energy, infrastructure, retail, logistics, and downstream petroleum.
    Formerly CEO of Viva Energy’s Shell, OTR and Liberty retail business, and Group COO and CFO of Viva Energy Australia, Jevan has led major national operations, large-scale acquisitions, public market transactions, and strategic initiatives supporting Australia’s fuel security and critical infrastructure capability.
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    Miriam-Makki

    Miriam Makki

    Board Director

    Miriam Makki brings a rare breadth of experience across law, government, public policy, technology, and artificial intelligence. A commercial litigator turned senior federal government advisor.

    Miriam has advised across AI policy, intellectual property, start-ups, procurement, cyber security, immigration, and national economic development. Her expertise strengthens Trademark Advisory’s capability across strategic advisory, government engagement, policy navigation, innovation, and cross-border investment.